Evaluation: Newspaper Advertisement

Evaluation: conventions

Background

I chose my background to be of prison bars because it clearly indicates to the audience the ideas, themes and genre my documentary is going to be focused around. I think the black and white effect connotes the dark realities of prison and how harsh and shocking the crime system is reflecting the themes presented in my documentary. In addition, I admire how well the background blends with the rest of the advertisement as it contrasts with the bold red title, ITV logo and my main image.

Photo

I decided to use a extreme close up shot of the prisoner's face from a clip of the documentary because it is zoomed in and focused on the prisoner's intense expression, which draws in the target audience. I increased colour contrast and changed the filter to a black and white effect, which looks effective because as it blends in with the background and imposes fear onto the reader.

Chose of layout

I decided to place the main image around the middle of the advertisement because I wanted to capture the audience's attention immediately as it's the main focuspoint. Also, I wanted the title to be near the bottom as it looks more professional so, I needed the image to be above the title around the middle. Through research, I put the ITV logo in the right hand corner at the bottom because I found many popular advertisements put the TV/ production logo at the bottom in the corner as it's not a supposed to be a focuspoint. I located the release date underneath the title as I think it works well close to the title.

Title

I created the title so, it had blood dripping off the edges and looked creepy linking to the themes presented in the documentary. I changed the title to red because it connotes danger and fear, which provides the readers with a understanding with the themes the documentary is about.

Comments

Film poster analysis

Anchorage- words that accompany the picture e.g. 'The past never dies it kills' I think the anchorage is used as one of the main focus points of the poster because of the crisp white italics harshly contrasting against the faded black background. The colour tone and contrasting immediately catch the audiences eye. In addition, the short and snappy anchorage has a underlying dark message personifying the past which makes it interesting so, draws in the audience in. Preferred reading- When audiences respond to the product the way media producers want/expect them to: I feel that the audience responds to the poster with a burst of adrenaline and terror due to the graphic and eye- catching image which is the producers aim. In addition, when I first saw the poster I felt on edge and shocked at how realistic the image is. I think the producers aim for the audience to feel extremely on edge to convey the full effect of demonic possession and all the other underlyin...

Research of magazine listings

First Ancillary Task: my research of magazine listings This is a magazine listing I may use because I really like it's use of vibrant colour depicting each channel making it easier for the audience to find their chosen channel. Also, I think the 'Today's choice' at the left hand side works well being positioned at the start creating a lot of focus for the column. As well as loads of writing they use images making it more interesting and enticing to read as it breaks up the text. I do think the design is too clustered together making it hard to read, which is a negative of the listing layout. This is a magazine listing I may use because I like it's is of colorful puffs as there is diverse shapes adding excitement and interest. The puffs are filled with bold titles and important information readers 'need to know', which is a creative way to use text rather than bland and regular sentences. I think it's by using a bold striking black box to outline...

Evaluation Q3

What have you learned from your audience feedback? Target audience The target audience I looked at would be from 16-50, non-specific to gender, ethnicity or social class; This is the demographic of my documentary because of how widely varied it is and how many topics it covers that would interest any age, gender, class or race. I think as my documentary is of crime genre many ages are interested in this, which is why the age range is so wide. I don't think a crime genre documentary would be suitable for someone younger than 16 or older than 50 as I believe it would either be too frightening, uninteresting or wouldn't be able to understand the factual element to it. I don't think my target audience would be the social group who have a disposable income to more likely pay in order to watch it as people can easily watch the documentary for free on catch-up. I think my target audience would have to be interested in psychology (minds of criminals) and the crime system ...

Tillie Rolfe G235 A2 Film Noir

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