Evaluation: Newspaper Advertisement

Evaluation: conventions

Background

I chose my background to be of prison bars because it clearly indicates to the audience the ideas, themes and genre my documentary is going to be focused around. I think the black and white effect connotes the dark realities of prison and how harsh and shocking the crime system is reflecting the themes presented in my documentary. In addition, I admire how well the background blends with the rest of the advertisement as it contrasts with the bold red title, ITV logo and my main image.

Photo

I decided to use a extreme close up shot of the prisoner's face from a clip of the documentary because it is zoomed in and focused on the prisoner's intense expression, which draws in the target audience. I increased colour contrast and changed the filter to a black and white effect, which looks effective because as it blends in with the background and imposes fear onto the reader. 

Chose of layout

I decided to place the main image around the middle of the advertisement because I wanted to capture the audience's attention immediately as it's the main focuspoint. Also, I wanted the title to be near the bottom as it looks more professional so, I needed the image to be above the title around the middle. Through research, I put the ITV logo in the right hand corner at the bottom because I found many popular advertisements put the TV/ production logo at the bottom in the corner as it's not a supposed to be a focuspoint. I located the release date underneath the title as I think it works well close to the title. 

Title

I created the title so, it had blood dripping off the edges and looked creepy linking to the themes presented in the documentary. I changed the title to red because it connotes danger and fear, which provides the readers with a understanding with the themes the documentary is about.