Evaluation: Newspaper Advertisement

Evaluation: conventions

Background

I chose my background to be of prison bars because it clearly indicates to the audience the ideas, themes and genre my documentary is going to be focused around. I think the black and white effect connotes the dark realities of prison and how harsh and shocking the crime system is reflecting the themes presented in my documentary. In addition, I admire how well the background blends with the rest of the advertisement as it contrasts with the bold red title, ITV logo and my main image.

Photo

I decided to use a extreme close up shot of the prisoner's face from a clip of the documentary because it is zoomed in and focused on the prisoner's intense expression, which draws in the target audience. I increased colour contrast and changed the filter to a black and white effect, which looks effective because as it blends in with the background and imposes fear onto the reader.

Chose of layout

I decided to place the main image around the middle of the advertisement because I wanted to capture the audience's attention immediately as it's the main focuspoint. Also, I wanted the title to be near the bottom as it looks more professional so, I needed the image to be above the title around the middle. Through research, I put the ITV logo in the right hand corner at the bottom because I found many popular advertisements put the TV/ production logo at the bottom in the corner as it's not a supposed to be a focuspoint. I located the release date underneath the title as I think it works well close to the title.

Title

I created the title so, it had blood dripping off the edges and looked creepy linking to the themes presented in the documentary. I changed the title to red because it connotes danger and fear, which provides the readers with a understanding with the themes the documentary is about.

Comments

Film poster analysis

Anchorage- words that accompany the picture e.g. 'The past never dies it kills' I think the anchorage is used as one of the main focus points of the poster because of the crisp white italics harshly contrasting against the faded black background. The colour tone and contrasting immediately catch the audiences eye. In addition, the short and snappy anchorage has a underlying dark message personifying the past which makes it interesting so, draws in the audience in. Preferred reading- When audiences respond to the product the way media producers want/expect them to: I feel that the audience responds to the poster with a burst of adrenaline and terror due to the graphic and eye- catching image which is the producers aim. In addition, when I first saw the poster I felt on edge and shocked at how realistic the image is. I think the producers aim for the audience to feel extremely on edge to convey the full effect of demonic possession and all the other underlying

Amy Winehouse documentary: 5 shot analysis

This is a medium close up shot and a wide angle view capturing her substantial fan base on a worldwide level. The narrator is talking about how she tries to disappear from her life which could imply through her substance addiction and abuse which correlates with the shot as it shows her drinking. Amy looks slightly disoriented/dazed which matches the narration perfectly mediating her in a very negative light. In this shot, the lighting is very dark and dull which is unusual because when she is performing the lighting should be bright and vibrant. The mise en scene is the crowds of people in the background which highlights Amy's pure popularity through her talent. I feel as though Amy is the focus in this shot as the dark lighting makes her boldly stand out against the crowd. The shot slowly fades out as the background soundtrack of Amy quietens and fades which is very effective as it increases the intensity of audiences sympathy and sadness for her. This is a extreme close up

Script

1 FADE IN: Scene 1 EXT. Bedford prison- day Dissolve/fade In the heart of Bedfordshire, south of England, is Bedford prison containing one of Britain's most violent killers. Scene 1 presents the outside of Bedford prison showing the location where the documentary is set NARRATOR: TILLIE ROLFE, British story specialist, narrator and presenter for many documentaries of varied genres, 17 years old. Narrator Bedford prison. Situated in Bedfordshire is a maximum security unit home to some of Britain's violent criminals, one of them being Niamh Slaney. Slaney has murdered 11 people and has been given a 250 year prison sentence. Her case has raised serious questions, what causes extreme violence? and what we understand about the nature of evil itself? I have come here to meet her face to face to see if she will tell us what made her such a violent killer. Scene 2 IN. My house/Bedford prison Scene 2 presents an interview with the prisoner inside the p

Tillie Rolfe G235 A2 Film Noir

Search This Blog